Beast Vault
A digital modernization of Monster Energy can collecting.
Concept
Beast Vault is an app for sharing and collecting Monster Energy cans. It was made to modernize the way we collect cans by making a virtual wall instead of an actual shelf in your room. It is fully backed by the brand.
Since the primary colors of Monster Energy are black and green, I used that exact colorway to design the logo. The community identifies the "Monster" claw mark as a werewolf, so I leaned into that identity for the brand icon.
Typography & Iconography
I designed custom typography where the 'V' in "Vault" is a canine tooth and the 'U' is an actual vault door. In the purely typographical version of the logo, I used a pictograph for the letter 'A' in "Beast," featuring a claw mark and a werewolf side profile.
Iterations
